DailySocial is a tech blog company started in 2008. DailySocial has been focusing on news publishing, covering Start-Up business issues and the post-dotcom bubble since before the term ‘startup' even became widely known. DailySocial (PT Digital Startup Nusantara) is now considered one of, if not the, most reliable tech news-portal in Indonesia.

Along the way there were many products and services offered by Daily Social as part of their innovation journey. However, during their experimental days some of the products came to face roadblocks, while other products and services were successfully established and had become their signature services until today.

"By the time I joined DailySocial in 2017, the products were mainly dailysocial.id website and Minerva chatbot, while other microsites and some web-based applications were only client-based projects," said DailySocial team.

Being the technology related news-portal, DailySocial had needed to prepare their IT infrastructure properly in order to scale flexibly and to sustain their business growth. While their readership statistics showed that traffic itself did not come from mainstream channels, the non-news articles were also proven to provide effective traffic inbound due to their time-sensitive business nature.

As is common, startups like DailySocial rely on what cloud computing offers, which is the ability to build an efficient, flexible yet reliable system.

Reliability became the main concern for DailySocial in order to encourage growth on startups ecosystem in Indonesia to enable market education, discussion, and so forth. As a matter of fact, sluggish infrastructure operations would be unacceptable from the business perspective, which will cause lesser traffic or even worse having no access at all to the dailysocial.id website.


Proficient local cloud provider

Most of the skeptical questions are on whether a local cloud service provider (CSP) could provide the solutions decently, where DailySocial team explained: “These questions of why would a startup be using the local CSP? Our answer will straightforwardly go to the helpful support team who is capable of taking care our technical problems. Previously, we did subscribe to a well-known CSP from China where we faced many miscommunications during the troubleshoot and administration process”

DailySocial team moreover explained, in order to penetrate the local market (Indonesia), it is natural to get content delivery running by local CSP to obtain higher performance.

“Three months after I joined DailySocial as an engineer, that is when we decided to migrate to Biznet Gio due to those critical considerations,” he said.

By working together with Biznet Gio, DailySocial established an architecture consisting of four VMs, four private IPs, one public IP as a proxy, and some number of ports to run apps and databases. Furthermore, they use multiple platform stacks such as NginX, PHP, MySQL, MongoDB, Redis, and NodeJS.

By using proxy methods as a load balancer, DailySocial enabled their server workloads to perform faster in an organized traffic allocation. The dailysocial.id website is now capable of serving millions of unique traffic every month.

DailySocial was working closely with a news curating services. According to DailySocial team, the inbound traffic coming from that service alone could send around 3000 concurrent traffic into dailysocial.id website, and that would cause bottleneck problems in the first place.

Interestingly, the three technical men behind DailySocial team were not skilled personnel to deal with DevOps/SysOps, but were more proficient on the programming or front-end engineering side. This was where Biznet Gio support team came to provide guidance and assistance configuring the infrastructure to ensure DailySocial services fully operates 24/7.

"The support role from Biznet Gio was really helpful for me who did not have any background for managing IT infrastructure, meanwhile along the way I also learned about one or two new things from the support team. For example, we learned a lot whenever we did troubleshoot on the CMS connection to the social media API for publication needs," the DailySocial team explained.

To solve this problem, DailySocial engaged with Biznet Gio support intensively all day long. At some points, Biznet Gio provided extra service by having higher support layer to standby and work with DailySocial team until 2 A.M just to ensure the problem was resolved. According to DailySocial team, they doubt that this type of support would even be available in the first-hand from the foreign CSP.

DailySocial team including the IT division has been expanding aggressively to sustain their business growth. Their cloud architecture grew more complex along with their expansion in order to improve their customer experience level. DailySocial is quite open to pursue any kind of technology stacks, which has been done by adopting several platforms such as Python, Postgre, and enabling the local S3 Storage on NEO Object Storage. In addition to their dailysocial.id website, currently they have already published hybrid.id and trikinet.com websites, and also Orchestra innovation program, while more innovative services are expected to come.